Meet our guest blogger Abbey Smith. Abbey is living and working in Townsville as a journalist/ newsreader and has worked in the hospitality industry for many years.
Everyone, at one point in their life, has been made to feel like they’ve had to quit a job. You may have been bullied, or you’ve had your hours cut, or you just don’t know why.
You’ve been told, ‘It’s not busy enough" and you’ve been made to feel as if you’re not good enough to be an employee in that business. Sometimes the vibe just changes with the people you are working with and it no longer feels like a place you want to be anymore.
Rewind over seven years ago, and there I was starting a casual job in a pub that I had no idea would be so influential in my adult life. As a young adult, it was all fun and games, until it just wasn't anymore.
Every touch point that you have with a customer is a potential opportunity to make that customer into an ongoing and return customer. And now more than ever before in the digital age we live, we have the opportunity to reach out and touch our customers and potential customers each and every day. In days gone by only big companies with huge advertising budgets would get in front of potential customers, but now we have so many wonderful opportunities and avenues to reach people in more ways than ever before.
Customer service is no longer just when someone comes into your restaurant, cellar door or hotel. It now has an even greater reach and people love to engage with their favourite brands online. Great customer service should be a priority for all customer-focused business.
The world of digital marketing is crowded, there are a lot of voices, a lot of noise and there is a lot of content to consume. It can be hard to stand out from the crowd, be yourself, and be noticed, and that goes for your brand as well.
Just like in any area of our lives, we can all be guilty of looking at what others are doing and seek to emulate certain aspects to improve our offering. But knowing who you are as a brand, knowing what your online strategy is and knowing who your target market is, is such a crucial step to think about. This should be something to decide and map out before you start any online marketing campaigns to ensure you are staying on brand, working towards engaging your target market, and being as authentic as possible.
Kate Bickford MD & Owner - BK AGENCY: