Ever heard that saying you can’t be all things to all people? And not everyone is going to like you? Well there is much truth in this, especially in how you market and promote your brand and business.
I talk to a lot of business owners about who their ideal target market is, and the type of person who currently buys their products and services. Often there is a response of “we try to cater and appeal to all people”.
There comes a point in every businesses life (hopefully) when you start to get crazy busy and no matter how big or small your team is, it seems there is not enough hours in the day and not enough time to get all the work done and meet the deadlines. The to-do list just gets longer and longer and things start to slip by the wayside as you just try to stay afloat.
And you suddenly realise that you may need to think about A) hiring more staff, or B) outsourcing something. This process for owners of a growing business can be extremely daunting, and if you are family-run business who has always done everything, it can be somewhat hard to let go of things that you wouldn’t normally entrust to someone else.
The reality of running a business is that sometimes relationships end. This might be a long-term client relationship, a valued customer, or something a little bit more personal such as a staff member who has worked with you for many years leaving your business. If you are a small family-run business, this can be a particularly tough pill to swallow. It can catch you off guard and has the potential to take the wind out of your sails and leave you wondering what the heck just happened.
Having relationships end is as much a part of business as starting new relationships. We can find the perfect staff member at just the right time, or we find the right client when we need one, and although any relationship coming to an end can be a mixed bag of emotions, it’s how we move forward from this that ultimately sets us up for success in business.
Kate Bickford MD & Owner - BK AGENCY: