We might sound like a broken record here, but if your business is not playing in the social media space you are missing a massive opportunity to grow; an opportunity that is literally at your fingertips and is cost effective.
The wonderful and powerful thing about digital marketing is that you can reach anyone from anywhere in the world who might want to engage with your brand. Previously this was something only those with massive marketing budgets, TV ad campaigns and super bowl ads could achieve.
The terms entrepreneur, business owner, business chick etc are thrown around like a badge of honour these days. But, most of the time these terms don’t portray the reality of business ownership and what running a business is truly like.
As any small business owner will tell you, having a successful business is the sum of a lot of small daily actions adding up to success. It is pushing boundaries, being flexible, and having to push through bad days, through fears and doubts, and just keep going.
When we have time to step back and look at our business instead of frantically working in it, we should check that some procedure and process is in place to make our businesses flow as well as they can.
Many hospitality and tourism businesses lack basic structure and procedure in areas like opening, closing, staff management, and incentives for their employees. I’m not suggesting that it’s not a priority, it just slips down the list when the customer is your main priority.
Kate Bickford MD & Owner - BK AGENCY: