No doubt about it, running a business is a wild ride. One minute you’re up, one minute you're down. One minute you think you know all the things and the next you are pondering your approach. It is a continual exercise of growth, of change, and of new possibilities. It is as exciting as it is nerve-wracking.
A client said to me recently, ‘this approach doesn't seem to be working anymore because we were the only one’s doing it, and now heaps of venues are doing the same thing.’
Well firstly, Yay to you guys! You have created something that people want to copy. Isn't someone copying you the highest form of flattery? But it also means that it's time to change tact, to change your approach, and to be innovative in what you offer.
We all know that change is a constant in life, but when it happens to us personally or professionally, it can be hard to get our heads around it and move with the change. We might be comfortable bobbing along with what we have been doing for a while because it’s worked up until this point, and why should we change a good thing?
Because change is necessary to survive.
Leading with innovation and being open to changing things up frequently and quickly is imperative to staying current. The world is moving fast! Technology, Apps, and offerings are changing at a rapid pace and what you might have done 12, 6, or even 2 months ago may need to change. You might need to refresh your approach, and change tact.
Innovation is a bit of a buzzword that is often thrown around in business and especially in startup circles, but it should be a core focus of all business, as change is constant, and adapting is the new norm. So, don't be afraid to change it up, and move on quickly from things that don’t work for you.
Over-thinking, bureaucracy, and complacency are the biggest killers of businesses in the modern age. You only have to look at the number of big companies such as Toys R Us that have gone under in the last few decades because they have failed to adapt to changes in the marketplace and customer buying habits.
So, lead with innovation and a culture of change.
Just my two cents
Kate Bickford MD & Owner - BK AGENCY: