Often, I talk to business owners who find the whole world of social media marketing quite overwhelming.
The sheer thought of creating content, writing copy that is interesting, and engaging with an online audience is something that makes the head spin. It’s a scary task at the best of times for most business owners.
And the most common thing I hear from business owners is “I'm an X, and that's not exciting, my day to day is boring, I have nothing exciting to post about”.
Do you find yourself thinking about what 'niche' your business falls into, or is it something you’ve never given a second thought?
We meet with a lot of business owners who are not really sure who their target market is and if their business falls into a niche.
The reason that finding your niche and honing in on your target market is so essential is it helps you get laser-focused on who you are trying to target, where to find them and how to keep them happy time and time again.
When you go to a restaurant, and everything works seamlessly, you don't generally pay much attention to the detail. Of course, you appreciate the great food, service and ambience of a venue, but you may not recognise all the tiny and seemingly insignificant things that make a venue hum and thrive and well, just work.
But you do notice the detail when the details are off. It might be the serving of dishes to share that are plonked on the table with no serving utensils and having to ask for them.
Kate Bickford MD & Owner - BK AGENCY: