There is no doubt that the use of social media and how we engage with people is changing at an ever-increasing pace. Every spare second of time that we have is generally spent picking up our phone and scrolling through our social feeds.
Whatever you think it is for you and whether you like it or not, connection through the internet is here to stay. People can now connect very easily with the people they want to engage with, and the businesses they like, and this gives businesses a huge opportunity to create lasting connections with their customers (and potential customers), and ultimately sell their products.
Many businesses are yet to realise the power of social selling and what it means for the future of business.
I believe we are yet to see the full extent of how much people will buy through social media. It wasn’t too long ago that people were cautious about tapping their credit card details into a website and buying something to be shipped direct to your door, and I think social media will be the next place that we buy.
With the shift to social selling, this gives businesses a huge advantage to sell their products online, and we need to be prepared for this shift. It’s already happening, and the ability to click on a bottle of wine in a photo on Instagram (for example) because you want to buy the experience the picture creates, will soon be as easy as a click of a button.
Your brand presence and everything you do online is more important than ever before if you are a business owner. Many businesses know they need to have a social presence but don’t understand the power of where this technology is going, and often run their accounts half business, and half personal. Personal elements need to be part of a social media strategy, and your brand, but just posting photos here and there is not strategy. Having a strategy matters.
Content being used to sell your product needs to speak to your intended audience, it needs to engage, pull on heart strings and convert into someone buying your product. Your profiles should always be on brand, consistent, and give easy access for people to buy your products.
Start thinking of your social media as a shop front – How will you treat your customers when they visit, what sells your product, and what stories engage your audience?
This will greatly help you drive a strategy that works for your business and sells product.
Love to hear your thoughts
Kate Bickford MD & Owner - BK AGENCY: