It really is true that when you support a local business, a real person actually does a happy dance. For all those who run a business you know that every person that refers your work, recommends your restaurant or brings their friends to visit your cellar door is like a sweet gift for your business and more importantly to you personally.
It gives you hope in the future, and it means the world when you work so hard in your business day in day out.
Many harp on about supporting local, but when it comes down to it they choose to shop at a big chain store, or buy from overseas, etc, etc.
Not always consciously, but more because we are conditioned to do so. And, for those that haven’t run a business before and work for someone else, it may not be at the forefront of your mind to support local before buying from somewhere else.
Small and medium-sized businesses are so reliant on people giving them a go, recommending them, and choosing them over bigger brands with bigger advertising budgets, and more money to spend selling you on their products.
So, I challenge each and every one of you who reads this to make some more considered purchasing decisions as we head toward the end of the year.
Maybe it’s looking to buy one (or more) of your Christmas presents this year from a local store, or supporting the coffee shop that’s just opened around the corner from you run by the young 20-something’s with a passion for good coffee.
Or even if you’ve worked with a great local business this year, tell everyone about it, give them a recommendation online, do a public post on your socials, or send some more business their way.
I can assure you that when you support local businesses, you breathe new life into your community, you support another person’s hopes and dreams, and you make the world a better place.
Who’s with me?
Kate Bickford MD & Owner - BK AGENCY: