Do you find yourself thinking about what 'niche' your business falls into, or is it something you’ve never given a second thought?
We meet with a lot of business owners who are not really sure who their target market is and if their business falls into a niche.
The reason that finding your niche and honing in on your target market is so essential is it helps you get laser-focused on who you are trying to target, where to find them and how to keep them happy time and time again.
When you go to a restaurant, and everything works seamlessly, you don't generally pay much attention to the detail. Of course, you appreciate the great food, service and ambience of a venue, but you may not recognise all the tiny and seemingly insignificant things that make a venue hum and thrive and well, just work.
But you do notice the detail when the details are off. It might be the serving of dishes to share that are plonked on the table with no serving utensils and having to ask for them.
With a new financial year upon us, you might be thinking about a fresh perspective and how you can give your marketing game a little bit of a refresh, or a kick up the butt.
This is the first in our series of new financial year marketing tips for you to up your marketing game for the next six months.
Today we are going to focus on building your business on Instagram, so here are our top tips. With a platform of one billion monthly active Instagram users in 2019, it's a platform that should be part of your digital marketing strategy.
Kate Bickford MD & Owner - BK AGENCY: