Today I had a restaurant 'like' one of my photos on my Instagram page that I hadn't heard of before, so out of curiosity I did what I do a lot and jumped over to their profile to have a little look-see.
They had a beautifully curated feed of lovely photos of food, and wine and good-looking people, it looked good and sparked my interest as somewhere I might like to try, but I couldn’t for the life of me find out where they were located...
Future proofing a business is always something that management teams and business owners strive for, and something that makes up a big part of forward planning and business strategy. One critical area to plan for in future proofing your business is in staffing your business.
If you’ve worked in a hospitality, tourism or customer-focused business you would know that the industry often gets a bad rap for overworking staff, or having unsuitable shift times. They can often also have working environments that don’t grow with employees as they grow, or allow for changes in circumstances when staff go on to have families, hobbies or other ambitions in life outside of work.
Many businesses invest a lot of time, money, effort and love into their brand, into their marketing, and into their tone of voice, but often we can lose our way in who we are talking to, and we can forget who our customer is, what they want, and what they need from our product or service.
We all have the best intentions when we start out in business about what we are trying to achieve, but for one reason or another sometimes we lose our voice, we lose our purpose, and we lose track of who we are serving.
Kate Bickford MD & Owner - BK AGENCY: