Many businesses invest a lot of time, money, effort and love into their brand, into their marketing, and into their tone of voice, but often we can lose our way in who we are talking to, and we can forget who our customer is, what they want, and what they need from our product or service.
We all have the best intentions when we start out in business about what we are trying to achieve, but for one reason or another sometimes we lose our voice, we lose our purpose, and we lose track of who we are serving.
In the digital era and fast-paced world we live in, we spin through life at a million miles an hour, and more often than not we’re trying to get it all done, and all done now.
If you run a business, time is likely something you wish you had a bit more of; more time to work on your business, to focus on marketing, etc, etc.
Networking, and nurturing a network of supportive family, friends and business colleagues can slip down the to-do list, and become less and less of a priority when our businesses are busy and other things fill our days.
I’ve been thinking a lot lately about the demands of running a business in the modern tech-savvy age we live in. There is an expectation of sorts that businesses need to be on all the time; always available with mobile phones, social media and emails.
Being stressed, anxious, and burnt out has become the new norm, which just seems crazy, and most people I talk to wonder how they can juggle it all better.
Kate Bickford MD & Owner - BK AGENCY: