At some point, you realise in business and in life that it is the accumulation of small things that leads to big results. Small, consistent steps in the right direction.
We take steps every day to develop our employees, to be a better operator, to tighten procedure and process, and to get the best out of our people and ourselves, and it is these steps that over time lead us to where we want to be.
We can often look at business and be completely overwhelmed with all the things we need to achieve, and all the things we could be doing better if we just had more time in the day or people to help us. This feeling can be crippling and can stop us from achieving what we want.
But the real power and results in business come from the everyday, from making small and consistent improvements in product or service, and striving to be the best we can be each day. They come from continual learning, growth, and the ability to get up every day and keep moving forward even on the days when things are not going our way.
Consistency is the key to success in business. This is especially relevant when marketing your business. Marketing should always be looked at as a consistent, long-term commitment to driving your business forward, and not a quick fix.
Some days you put brilliant, crafted content out into the world in the form of photos, video or written words, and they just don’t land how you’d like them to.
Don’t despair and don’t give up! Often success is the result of consistent content and engagement over several weeks, months and even years. It is about developing relationships over time, and it’s about continuing to push the boundaries and showing up every day.
As is often said, ‘overnight successes can be years in the making’, so keep going, keep trying new things, and if something doesn’t land, be willing to learn from it and move on to the next great idea with enthusiasm and drive.
Kate Bickford MD & Owner - BK AGENCY: