It goes without saying that there is a lot of good that comes from using social media and being able to connect with so many people on a regular basis.
From a business perspective you can reach your customers like never before, but have you thought about how you manage your personal brand online?
What do I mean by personal brand? Well, personal branding is not the cute pictures you put up of your cat, your dog, or your kids on social media to share with your friends. Your personal brand is what people see about you when they Google your name, and this includes any business/ professional profiles you use online, etc.
Everything we do online creates a unique digital footprint, so utilising the power of social media to promote your personal profile can have an important influence on your career and how people view you.
For instance, people are promoting their professional/ personal brand on several digital platforms such as LinkedIn, Twitter, Facebook and Instagram to name a few. These sites allow you to be found and allow you to promote yourself and your skills to potential employers or clients.
Here are some tips for managing your personal brand online:
The main thing to remember is to be yourself and do what feels right. If it doesn’t sound like you, change it up, and if you wouldn’t be comfortable with your boss, parents, or children seeing a photo of you perhaps you should save it for the private collection.
Just my two cents
Kate Bickford MD & Owner - BK AGENCY: