When you’re sick, you seek out a doctor. When you need legal advice you go to a lawyer. Dealing with one of your most valuable and precious assets; your business, is no different.
Often in the hospitality and tourism industries we try to do it all. We try to run the venue, hire and motivate staff, build a great culture, and create a place where customers want to keep coming back to. We are customer focused but often spend too much time in the business, rather than on the business. We find ourselves crafting menus, paying invoices, and picking up kegs of beer when they’re running low. Often, hospitality proprietors are Jack and Jill’s of all trades, and unfortunately it can lead to burn out, or doing a lot of different things to get by, but not doing them well. Sometimes looking at your business objectively is hard and frankly you just don’t have the time or the ability to truly be objective. After all, when it’s a labour of love it’s very hard to be objective about where opportunities for improvement are, and sometimes they even lay with the owners.
We hire experts in all areas of our lives, we entrust our hair to hairdressers, etc, etc. The list goes on, and sometimes we need an expert to come in and look at our venue with fresh eyes, do a bit of mystery shopping, and give an honest, objective opinion of how your customers see the venue. A big advantage is the expert will only show the review to you, giving you the chance to improve anything before a customer complains on social media. Why we try and do it all is beyond me, as it rarely ends with a quality product. Working hard without direction can be frustrating, and not great for your business or your health.
Being a Jack or Jill of all trades helps to get the work done, being a master of none doesn’t push your business forward. From time to time your health needs a general check-up to fix any niggling issues and ensure you’re running at your best, well your business is the same. Neglecting to work on your business (as opposed to in it) won’t push it to be the best it can be…
Something to consider.
Kate Bickford MD & Owner - BK AGENCY: