Client

The Caledonian Hotel

What they needed

The Caledonian Hotel is a boutique hotel located in North Adelaide; serious about great Steak with an extensive Menu, Expansive Wine and Whisky list. The hotel specialises in Functions and Wine Dinners. - bringing producers and customers together to talk wine and food.

bk agency was engaged to provide a fresh and creative digital presence to entice its audience to visit the hotel. They needed brand messaging that was as delicious as it was informative - so high-quality imagery of their delicious fare and wine dinners was a must.



What we did

how we went

BK Agency was engaged as the hotel’s Strategic Marketing partner through Inbound Marketing techniques. Including Social Media Management, Newsletter creation and distribution, Food and venue Photography, Digital Advertising, Copywriting, Marketing activations and Marketing advice.

bk agency was able to help promote the Caledonian and their fantastic offering to the market and assist in filling the venue, selling out wine dinners and getting more function bookings for the venue.

"Kate is the consummate professional. She is diligent, motivating and not afraid to voice an opinion.

I Would recommend Kate and her team to anyone who is looking for someone to take hold of their Social Media and Digital Marketing Strategies to give them back some time to focus on other business issues. Thank you, Kate. We consider you a real asset to our Business."

— Fiona Nairn - director caledonian hotel

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