I have a guilty secret… Being the foodie I am, I often scroll through my Instagram feed before I’ve even gotten out of bed to find the best place to brunch, where to go for cocktails on a Friday night, and even inspiration for what to cook for dinner. Guilty as charged…
I pick new places to try for Saturday morning brunch by scrolling through my Instagram feed and looking at the tantalising pictures of what I want to eat. I get hungrier, and hungrier and then I take action and head off to try my pick.
I will often hear of new venues and places I might want to try by scrolling through Facebook, whether it be promoted ads, or articles on what is new and hip or even friends posting about new venues. I make the majority of my food, wine and travel decisions through social media… And I know I’m not alone.
Customers use social media to tweet about service, and leave feedback on Facebook pages and sites like Trip Advisor. Whilst a positive review can generate business, a negative assessment can just as easily drive customers away.
The days of feeling like you don’t need to engage in social media from a business perspective are over. If you're not engaging your target market online in the hospitality or tourism industry, you’re not in the game! Hospitality businesses need to be social media savvy and be active participants. You need to be creating engaging content to stay ahead of the trends and build strong social media profiles to remain current in the market. This is crucial for hospitality and tourism businesses.
Simply put, if you want your business to survive the digital revolution you need to be involved, engaged and regularly putting up engaging content. Social media is undoubtedly one of the biggest platforms in the 21st century for marketing. 70% of people make a purchasing decision based on social media recommendations alone, so I’m sure I’m not alone in trolling through Instagram to make my food, wine and travel decisions.
Can your business afford to not be engaging with your audience online?
Love to hear your thoughts
Kate Bickford MD & Owner - BK AGENCY: