Future proofing a business is always something that management teams and business owners strive for, and something that makes up a big part of forward planning and business strategy. One critical area to plan for in future proofing your business is in staffing your business.
If you’ve worked in a hospitality, tourism or customer-focused business you would know that the industry often gets a bad rap for overworking staff, or having unsuitable shift times. They can often also have working environments that don’t grow with employees as they grow, or allow for changes in circumstances when staff go on to have families, hobbies or other ambitions in life outside of work.
Many businesses invest a lot of time, money, effort and love into their brand, into their marketing, and into their tone of voice, but often we can lose our way in who we are talking to, and we can forget who our customer is, what they want, and what they need from our product or service.
We all have the best intentions when we start out in business about what we are trying to achieve, but for one reason or another sometimes we lose our voice, we lose our purpose, and we lose track of who we are serving.
In the digital era and fast-paced world we live in, we spin through life at a million miles an hour, and more often than not we’re trying to get it all done, and all done now.
If you run a business, time is likely something you wish you had a bit more of; more time to work on your business, to focus on marketing, etc, etc.
Networking, and nurturing a network of supportive family, friends and business colleagues can slip down the to-do list, and become less and less of a priority when our businesses are busy and other things fill our days.
Kate Bickford MD & Owner - BK AGENCY: