Guest Blogger: Hoang Nguyen
Check out our latest from guest blogger Hoang Nguyen, Hoang is an International student and Uni SA Marketing graduate. In January 2017 Hoang decided to pursue his passion for cooking by starting further study in Commercial Cookery at TafeSA and leaving other work commitments aside.
Healthy eating is probably one of the biggest food trends to come about in recent years. With the rise of vegetarian and veganism, we see more food-trend restaurants, and recipes moving towards meat/dairy-free and gluten-free dining. People are more health conscious than ever before, being more acutely aware and discerning about what they eat, and where their food comes from because at the end of the day, we are what we eat.
Often in the hospitality industry we are in the thick of fighting fires; well not fires literally, but what I mean is we spend a lot more time working in our business, then what we spend working on our business. Its actually somewhat counterintuitive because when we don't take the time to be more strategic, we end up spending a lot of time fighting the fires such as issues with staffing, management, or lack of customers coming through the doors which might not have eventuated had we spent more time focusing on strategy in the first place. If the strategy is clear and well thought out, we will often be able to extinguish these fires at the first sign of embers, or not have them at all.
Having a strong brand that people identify with goes far beyond just having a recognisable logo, an idea, and an Instagram account. I am always thinking about how best to market the venues I work with and my own business for that matter.
What I've found is that one of the best ways to market your brand is to know who you are, find your point of difference and to find your own style. Don't be like everyone else, try and be different, do what feels natural and best for your business and speaks to who you are and make sure you put your own personality in to your brand. Here are my Top 5 marketing tips.
Kate Bickford MD & Owner - BK AGENCY: