The benefits of niche-ing down

Do you find yourself thinking about what 'niche' your business falls into, or is it something you’ve never given a second thought?
 
We meet with a lot of business owners who are not really sure who their target market is and if their business falls into a niche.
 
The reason that finding your niche and honing in on your target market is so essential is it helps you get laser-focused on who you are trying to target, where to find them and how to keep them happy time and time again. 

---

Read More