Start with the pain point and go from there

Often, I talk to business owners who find the whole world of social media marketing quite overwhelming.
 
The sheer thought of creating content, writing copy that is interesting, and engaging with an online audience is something that makes the head spin. It’s a scary task at the best of times for most business owners.
 
And the most common thing I hear from business owners is “I'm an X, and that's not exciting, my day to day is boring, I have nothing exciting to post about”.

---

Read More