Client
Puribag water
What they needed
Safe drinking water is one of the most urgent requirements of aid organisations in the critical first 24-48 hours following an event. Access to safe drinking water can help prevent the spread of disease and greatly increase the chances of a community's full recovery.
None of us can survive more than a few days without safe drinking water. The sad reality is that more than 1 billion people lack access to safe drinking water, and even more are exposed to unsafe drinking water following disasters and emergency events.
At Puribag, they have developed a solution. It's called Puribag. It's a low-cost, lightweight, re-usable and mobile 10L water treatment system to provide people with access to safe drinking water.
bk agency was engaged to assist puribag water in developing go-to-market strategies and full digital marketing and brand development. puribag needed unique brand messaging and product marketing strategies.
What we did
how we went
BK Agency was engaged to assist with full brand digital management for puribag water. including the development of digital marketing channels, social media marketing, TikTok videos, photography, newsletters, copywriting, amazon and Shopify store management and brand guidelines.
puribag has had a fantastic launch into the Australian, USA markets and soon-to-be UK market.
the robust go-to-market and digital marketing strategies that bk agency developed mean the gap between awareness, engagement and sales is a small one.
you can see puribag in action on TikTok with a whopping 42million views and rising, and it is available on amazon USA and Walmart.
"bk agency has been instrumental in the growth of the puribag brand globally.
without a strong focus on digital, we would otherwise have not been ready to capitalise on sales growth when it happened.”
— Simon schmidt - md praquar pty ltd (puribag)