Client
BIG4 Barossa Tourist park
What they needed
big4 Barossa is your Springboard to exploring the Stunning Barossa Valley. Located a short one-hour drive north of Adelaide in the heart of the stunning Barossa Valley, BIG4 Barossa Tourist Park is the perfect springboard for exploring one of the world's premier wine regions and for enjoying all the fantastic experiences, the Barossa Valley in South Australia has on offer.
First and foremost, bk agency was engaged through a tender process to help craft and develop a new marketing strategy to increase visitation to the park; Bk Agency assisted in defining the unique target market and recommending marketing and advertising channels.
bk agency crafted copy that spoke to their audience, oversaw a website refresh, and art-directed and collected up-to-date and engaging imagery.
after developing their marketing strategy, big4 Barossa engaged bk agency for ongoing implementation and marketing services to grow the visibility of the park and bring their product to life.
What we did
how we went
BK Agency was engaged to perform Strategic Marketing services in developing a marketing strategy, social media management, advertising and management of ad placement, newsletter creation, blog writing, copywriting, marketing campaigns, photography, marketing advisory and graphic design. we also assisted with the development of a new website, media buying and signage.
we were able to get a fresh and fun message across to their customers, which saw a 15% increase in visitation seasonally.
a full tourist park is a good tourist park. through consistent marketing campaigns, we could assist the park in maintaining a high occupancy rate during traditionally off-peak periods, which resulted in the park commissioning new accommodation options.
“The Park is a-buzz very early this season… And BK Agency has a lot to do with this.
I feel like our little voice is finally getting heard out there".
— Tanya pumpa - big4 barossa tourist park