Client
McGrath Real Estate Group
What they needed
McGrath Real Estate Group are expert in real estate Sales, Investments, Rentals and Property Management and boasts an enviable reputation as ‘the agent you can recommend. Achieved through consistent, exceptional service to their clients over some 40 years in the Adelaide property market, with the client always at the heart of everything they do.
Whether you’re buying, selling, investing, or leasing, their team of professionals can assist you. They make it not just their job but their mission to provide the best customer experience you could wish for.
McGrath real estate group engaged bk agency to finesse their marketing to their current customers and to reach their (stretch target market) through various brand touchpoints.
they wanted to ensure that their unique brand messaging, and customer service message came through in their marketing.
What we did
how we went
BK Agency was engaged to assist with Strategic Marketing through Inbound Marketing techniques. Including - Social Media Management, Blog creation, Newsletter creation and distribution, Photography, Copywriting, Digital Advertising and Marketing Collateral.
bk agency was able to harness mcgrath’s unique tone of voice online in marketing their products and services by giving the consumer more value and reasons to engage with the brand through creative blog writing, personalised newsletter content and visually stunning social media presence.
month on month, we had wins in engagement, driving traffic to their website, advertising reach and providing a consistent and thoughtful social media presence.
“When it comes to digital marketing there are loads of commentators that talk a good game, but Kate helps you make it happen.
She has enabled us, coached us and given us the confidence to share McGrath’s story widely. It’s engaging customers and industry commentators alike, and bringing our business great results.”
— Joh Graney - general manager mcgrath real estate group